Changing Perceptions about Countries
Elisabetta Lampedecchia is a Country Branding expert and an emerging entrepreneur in
In the past 6 years, Elisabetta has designed and executed different global branding campaigns for
countries in Latin America, Africa, the Middle East and Europe working with major government
entities and international media like Time, Newsweek and Forbes.
In 2017 Elisabetta has produced for QCPTV (https://qcptv.com/ )”Cyprus Welcomes the World”
and “All Eyes on Colombia” country promotion documentaries broadcast in sixty countries through
British Airways Media.
She believes in the power of Branding, Social Media and emotional storytelling for transforming
perceptions about Countries and shifting markets’ behavior.
In 2018 Elisabetta has been Lecturer for the Faculty of Communication at Canadian University
Dubai where she held courses in Country Branding, Innovation and Entrepreneurship, PR and
Marketing and organized the first Falling Walls Lab Dubai (https://www.falling-walls.com/).
She has a passion for disruption and exponential change and she is member of the Singularity
University (SU) Community.
Elisabetta gained her Master Degree in International Relations and Diplomatic Affairs from Alma
Mater Studiorum, University of Bologna (Forli’) with exchange programs at University of California
San Diego (UCSD) and University Carlos III, Madrid. She also gained a Research Scholarship in
Entrepreneurship and Corporate Social Responsibility in Argentina and Chile.
Elisabetta is Italian but has lived and worked in 12 Countries and defines herself as a truly global
You can find Elisabetta and connect with her on Linkedin or meet her in person between Dubai, Puglia, Lisbon or Bogota.